Tamara Martin joined the National Police Foundation (NPF) in May 2020. She previously worked at the University of Maryland, where she directed the Membership and Marketing Department, and led a complete department revamp and eCRM conversion. She achieved this while simultaneously executing award-winning revenue generating campaigns. She has more than 15 years of non-profit management expertise, both nationally and internationally, having worked in and/or overseen development, events, business development, member services, and communications functions in a variety of large and small organizations. As a former Director of Development and Communications and Director of Fundraising and Events, she was very successful in donor development strategies. She has worked directly with individual, corporate, and major gift donors throughout her career. She also trained numerous industry professionals on her recruitment, retention and growth best practices, and managed 250 workplace giving corporate accounts while helping organizations to grow in their business development efforts. She is a strong advocate for data and analysis-driven efforts and performance management, including return on investment analysis. She has raised nearly $20 million in funding over her career thus far. She also brings a wealth of knowledge in outreach and engagement, donor acquisition, and innovative campaign execution. She has received numerous awards and recognition from the Virginia Public Relations Society, including Capital Merit Awards, and an Award of Excellence. Ms. Martin is no stranger to law enforcement and is committed to the mission of NPF, as her mother has served her community for the past 25 years as a decorated sergeant in a local police agency.
Areas of Focus
- Resource development
- Strategic communications
- Innovative and integrated marketing campaigns
- National & international non-profit management